This post is part of a series in which Influencers describe the books that changed them. Follow the channel to see the full list.
It was 1973, and I was a 27-year-old assistant professor of psychology at Swarthmore College. My training had been in the branch of psychology known as behaviorism, more specifically, in the brand of behaviorism associated with B.F. Skinner. Skinner’s view of human nature was that you could understand pretty much everything about human behavior by understanding the consequences of people’s actions. Consequences — rewards and punishments — shaped us to be what we were. This hardly seems like an earth-shaking view. The importance of consequences is reflected in the emphasis we put on incentivizing teachers to teach, students to learn, bankers to take prudent financial decisions, and employees in general to work hard. Whenever something goes wrong, we tend to blame it on bad (ie., dumb) incentives. What made Skinner’s views stand out was that he thought if we understood incentives, we wouldn’t need to understand much else.
I was critical of Skinner’s views because I thought they were too reductive. Yes, incentives explained a part
of what made people act as they did, but not everything. My research
was focused on identifying some of the limits of Skinner’s approach,
largely by conducting fairly narrowly constructed empirical
investigations. I shared with Skinner the view that there was a “human
nature” and that scientific psychology would eventually discover what it
was. I just thought that Skinner had the details wrong.
During this time, I met and formed a close friendship with a philosopher colleague named Richard Schuldenfrei. Schuldenfrei had a deep interest in social science, but he was critical of it in ways that I had not previously encountered. In particular, he was dubious about any notion that there was a “human nature” that was constant across different forms of social, cultural, and economic life. I had no idea what he was getting at. I thought he was just being an anti-scientific skeptic. We argued this point over and over, getting nowhere. Then, he suggested I read a book — The Great Transformation, by economic historian Karl Polanyi. The book was an account of how the industrial revolution transformed societies, economies, and the people who lived and worked in them. His argument was that the industrial revolution transformed the nature of work, transformed the relation between work and the rest of life, transformed human social relations, and transformed human aspirations. In a word, the industrial revolution changed everything.
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