dimanche 28 juillet 2013

MBA students learn the value of influence By Ian Wylie

Glen Hodgson is being grilled by 60 Executive MBA students on the ethics of lobbying. But as a director in the Brussels office of lobbying consultancy Hill and Knowlton Strategies, Mr Hodgson knows how to get a message across.
“To be an effective lobbyist you need to build up integrity, knowledge and long-term relationships. You don’t have a right to be at the table.”

The students on ESCP Europe’s 18-month programme are taking part in a “European business seminar”: five days of speakers, workshops and meetings to instil a better understanding of how EU institutions make decisions and how businesses can influence them.

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