MBA students learn the value of influence By Ian Wylie

Glen Hodgson is being grilled by 60 Executive MBA students on the ethics of lobbying. But as a director in the Brussels office of lobbying consultancy Hill and Knowlton Strategies, Mr Hodgson knows how to get a message across.
“To be an effective lobbyist you need to build up integrity, knowledge and long-term relationships. You don’t have a right to be at the table.”

The students on ESCP Europe’s 18-month programme are taking part in a “European business seminar”: five days of speakers, workshops and meetings to instil a better understanding of how EU institutions make decisions and how businesses can influence them.

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