How Great Leaders Inspire Action ?

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ... (Filmed at TEDxPugetSound.)

pin This talk was presented to a local audience at TEDxPuget Sound , an independent event. TED editors featured it among our selections on the home page.

Simon Sinek

Leadership expert

Simon Sinek explores how leaders can inspire cooperation, trust and change. He's the author of the classic "Start With Why," and his new book is "Leaders Eat Last." Full bio